Partnership Marketing: How to Build Links & Visibility

Partnership Marketing: How to Build Links & Visibility

Partnership marketing is an often overlooked but proven marketing and SEO tactic. Learn more about it, its benefits, and how to get the most out of it here.

The Differences in Writing For Content and PR | The Link Building Show

Writing for content marketing and writing for Digital PR have their similarities, but they have significant differences too! From the length of a piece to the target audience, Oakley and Eleanor talk all about it in today’s episode.

The Link Building Show is a series by the PR team at Digital Marketing agency Search Intelligence. To find out more about the company and our PR links, visit

Got any questions about Digital PR and building the world’s best backlinks? Drop a comment and maybe you’ll feature in a future episode!

Partners Program Marketing Toolkit

We know you are busy and finding time to market your business can be a challenge. So, we’re happy to do some of the legwork for you through SiteOne’s Marketing Toolkit—exclusive for Partners Program Members. Learn more at

About SiteOne: SiteOne Landscape Supply is the largest and only national wholesale distributor of irrigation products in the United States and Canada.

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Expert Link Building – Dofollow Links Vs. Nofollow Links

To begin conducting expert link building, you must first understand that there are different kinds of links out there. What’s more, each kind of link has its own corresponding purpose.

00:05 Expert Link Building: Dofollow Links Vs. Nofollow Links
00:31 What are Nofollow Links and What is Their Purpose?
01:11 What are Dofollow Links and What is Their Purpose?

There are many different kinds of links, and it’s important to understand the differences between them to know what kind of link you want and need. You see, there are two main categories: dofollow and nofollow.

The difference between these two types of links is that when a page has a nofollow link on it, Google will not pass any link juice to the page that gets linked from it. This means that if someone clicks on your nofollow link to visit your site, it won’t affect your SEO at all.

The reason for this is that Google wants to make sure that people aren’t gaming their system by spamming sites with random backlinks in order to boost their rankings. As such, they don’t pass any authority from one site to another when using nofollow links. This can be beneficial for some businesses because they can still get traffic from other sites without risking their own rankings in search engines.

On the other hand, dofollow links are hyperlinks that pass PageRank, Google’s algorithm for measuring a website’s authority. This means that when you use dofollow links in your content, it will help boost the ranking of your website.

When someone clicks on a link from another website, they’re taken to the destination page. That destination page can be anything, like a blog post, an article, or even a product page. In this case, we’re looking at how dofollow links can help boost your rankings when someone clicks on them from another site.

When someone clicks on a dofollow link from another site and lands on your destination page, such as a blog post, that click contributes to the overall authority of your site because Google knows that someone clicked on that link and was taken directly to your page. By using dofollow links in your content creation process, you’re sending signals to Google that tell it: “Hey! Look at all these people clicking on our great content!” Google loves it when people love its search results!

Essentially, if you’re trying to build up your business’s online presence, dofollow links can be a great way to get more visibility in search results.

Understanding the different types of links there are gives you an edge over your competition.
Visit now and let our pros help you build links that can get you to the top of search results!
Not sure who LinkDaddy is? Submit one URL and one keyword and get a free backlinks campaign for your website, valued at $39 to try out our service.

Need niche relevant backlinks for link building? LinkDaddy’s Link Building Service helps rank your Video, Google Map Listing, Website and will Power Up your Citations, Niche Edits, Guest Posts, Social Listings and other Mentions of your Business on the internet to help drive more Traffic and get you more Customers. Call +1 310 299 2782 if you want more clients from Google and Youtube or visit

This video can be found on this channel:

Link Building: 17 Ways to Build Good Quality Backlinks

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Pages with a lot of backlinks rank higher than those with less.

It’s just a fact.

It’s how it’s always been and it’s how we expect it to stay.

Good quality backlinks from reputable websites are the SEO equivalent of a bunch of influential people pointing at you saying;

‘This person is cool! They have great content and you can trust them!’

…but it’s significantly less weird.

Actually getting these backlinks isn’t as simple as just posting content and hoping someone links back to you, so today’s video covers 17 different ways to get backlinks.

If you’re thinking, ‘I already know a bunch of ways to get backlinks, but no one is responding to my outreach emails! What do I do?’

Luckily for you, we’ve included a section that specifically covers proven outreach techniques.

If you’d prefer to get this info in written form, check out our blog post, ‘17 Ways to Earn 100 Valuable Backlinks in 30 Days’

⏲ Timestamps
00:00 — Intro
01:51 — Basic Backlink Techniques
16:29 — Advanced Backlink Techniques
29:30 — Paid Backlink Techniques
32:51 — Bonus Tip

�� Mentioned Links / Resources
Backlinko ➡️
Ahrefs ➡️
Wayback Machine ➡️


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�� Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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